Their is no denying that politics can have very real consequences on our lives and well being. But what of fragrance? Scent can be deceptively passive, especially in basic products like hygienic household cleaners (yet even in this form engaging with our perception of self on a basic level). However, perfume can and does have the power to suddenly reach into our deepest memories. In fact, because of this connection, an unexpected olfactive memory can also trigger very real physical responses. It is the unique way that fragrance touches at the core of who we are.