How quickly politics has changed since the introduction of social media and the landmark Citizens United decision. Yet how quickly we as a society adapt to each evolution. Perhaps the most interesting adaptation is occurring in the nature of human conversation and the ever-growing extent of its reach. While social media and new technology continue to delight and amaze, we are witnessing very really changes, especially in terms of how we communicate with one another. This, of course, includes how we discuss and use fragrance. All industries are quickly learning how to survive in a world of constantly shifting opinions.