In execution, politics is something so personal, yet wedded to a larger social landscape, just like fragrance. Fragrance in its most basic of forms, communicates simple messages that keep us feeling safe and protected, or maybe just clean. In its most complex arrangements, fragrance can make us feel like we’ve never felt before. In both circumstances, though seemingly speaking just to us, it’s effects reach beyond us, branching out into our surroundings. It is about you… and not.