The Rules of Olfaction

Street-Apple-Stockholm

Olfaction really involves two things: application and experience. We place scent on our bodies AND we seek it out in the world. In today’s audiovisual-centric world, the full beauty of our olfactory senses can easily be overlooked. People tend to inappropriately dismiss fragrance as just another fashion accessory (so for beauty application only), undervaluing its full, active potential. Perhaps this is because they simply do not understand how deeply we …continue…

Fragrance Points of View

phrenology

Fragrance is an object of overlapping points of view. A scent, at any given moment, is made up of a series of simultaneous inputs and outputs, stimulations and exclamations. Its effects are both physical and psychological. While a scent can be worn by many, it still can feel quite personal by how deeply it individually touches us. Moreover, it is never static. I was thinking about this idea of fragrance …continue…

Fragrance From The Top

Christopher_Street_Triangle

When describing fragrances like Christopher Street, we have a tendency to break these scents down into three basic components: top (or head) notes, mid (or heart) notes, and dry (or base) notes. While convenient for writing up fragrance descriptions, in truth, perfume is more of an harmonious mixture than implied by such dissections. While the top, mid, and dry notes are neatly separated in copy, or as represented in fragrance …continue…

5 Faces of Fragrance

egyptian-lotus

Last week, I was having an interesting conversation on Twitter involving fragrance’s many usages throughout history, and wanted to revisit the theme in a little more depth in hopes of clarifying my meaning. Here’s a closer look at the 5 Faces of Fragrance… five interesting ways in which we have made use of our mighty powers of olfaction. Functional Face The simplest (and most primal) form of olfaction. Be it …continue…

What’s a Fragrance Brief?

Jasmine Enfleurage - What's a Fragrance Brief?

I have to admit, aside from actual fragrance formulation, my favorite part of the development process has to be writing the fragrance brief. The brief is the blueprint, the underlying story you expect your scent to tell. A good brief not only includes notes for designing the olfactive story, but also any relevant inspirational pieces a perfumer and the rest of the creative team might use to begin formulating scent …continue…

To Be “Fragrance Free?”

No-Fragrance-Sign

During a recent market study, I happened to come face-to-face with a woman who bluntly stated, “I don’t wear fragrance.” Arms crossed adamantly, she launched into a very long diatribe against what she felt to be the very ills of not only fragrance, but those who might be tempted to indulge in a little scenting. Our initial conversation was full of judgmental edicts aimed towards anyone who would dare to …continue…

Color, Fragrance, and Classifications

Color-Wheel1

At Charenton Macerations, we spend a lot of time playing around with video. From watching to producing, we can, at any one point, have up to four video screens running simultaneously, pumping in various content from around the world. As access to video grows (already an audience of over 1 billion on YouTube), and the means of production become even easier to obtain (i.e. cell phone video capture), video will …continue…