Nothing 2 See | Breaking Free & The Scent of Escape

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Breaking Free with Nature’s Relentless Escape Artist What is fragrance? A seemingly simple question, which of course, comes with a not so simple answer. Thanks to a litany of tangential meanings applied to fragrance throughout human history, attempting to decisively answer that very question has become a bit of a Sisyphean task. That’s because at its fundamental …more…

Recapping LA Adventures & AIX Scent Fair

Stikki Peaches and Thrashbird on Melrose

Okay. Okay. I (am learning to) love LA. For me, Los Angeles is like that neighborhood kid you grew up with, who once upon a time you used to go out of your way to avoid, but now, later in life, has become one of your favorite drinking buddies. I definitely can’t ever see myself living …more…

Asphalt Rainbow: Why Fragrance & Street Art

Blek le Rat "Sleeping Man"

“Art must serve a cause; not a military cause, or political, but a social cause.” – Blek le Rat Since the very beginning of the Asphalt Rainbow project, I have been quite adamant that the purpose of this particular experiment is not to simply add a fragrance component to a street …more…

Stonewall, 45 Years Later

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Christopher Street is currently playing host to Stonewall 45: Windows Into LGBT History. This Greenwich Village educational exhibition commemorates the 45th Anniversary of the Stonewall Riots: the three-day historic event now heavily regarded as the spark that triggered the rise of the US LGBT rights movement. Over two dozen storefronts stretching …more…

Let’s Talk About Sex (and Fragrance)

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There’s no denying the inseparable bond that exists between sex, desire, and fragrance. The old adage that “sex sells” is not a concept some perfume makers adopt lightly, but is instead a tactic amplified to an almost absurdist extreme (Hello. Vulva the perfume oil anyone?). This constant obsession with sex and fragrance …more…

The Rules of Olfaction

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Olfaction really involves two things: application and experience. We place scent on our bodies AND we seek it out in the world. In today’s audiovisual-centric world, the full beauty of our olfactory senses can easily be overlooked. People tend to inappropriately dismiss fragrance as just another fashion accessory (so for …more…