De-Classifying Fragrance Ingredients | Part Three

Shepard Fairey - Rise Above | De-Classifying ingredients | Celebrity

Starf***ers and the Rise of Celebrity Ingredients Again, when it comes to perfume ingredients, what is often written off as harmless hyperbole in fragrance copy often ends up clouding discussion about the real value and purpose of any material’s use. Promising the rarest, rawest, most highly sought after fragrance oils …more…

De-Classifying Fragrance Ingredients | Part Two

Love Me Like You Mean It - Street Art

Going Beyond Natural vs. Synthetic: Tell No Lies… Not to put a damper on my previous ingredient worship, but let’s be honest, the larger discussion surrounding fragrance materials has gotten slightly out of hand. A few brands and publications have been severely guilty of disseminating some pretty disturbing misinformation about …more…

De-Classifying Fragrance Ingredients | Part One

street art series dain 062

As someone who creates fragrances, I love my ingredients. I love talking about them, testing them, tracking them down… I am enamored by each individual smell and backstory. To me, ingredients are the heart and sole of olfactory art. I could easily spend hours going on and on about any one of …more…

De-Classifying Fragrance Families

Declassifiying Families

Chypre, Fougère, Oriental… Recognize these categories? These are just a few of the infamous fragrance families: the basic structural taxonomies in perfumery. Families are a generally accepted way of mapping olfactive genealogies, born in the perfume houses, and popularized by the likes of Michael Edwards (Fragrances of the World’s Fragrance Wheel). The family classification system relies solely …more…

Nothing 2 See | Breaking Free & The Scent of Escape

Freddie-Mercury-Break-Free-wide

Breaking Free with Nature’s Relentless Escape Artist What is fragrance? A seemingly simple question, which of course, comes with a not so simple answer. Thanks to a litany of tangential meanings applied to fragrance throughout human history, attempting to decisively answer that very question has become a bit of a Sisyphean task. That’s because at its fundamental …more…

Recapping LA Adventures & AIX Scent Fair

Stikki Peaches and Thrashbird on Melrose

Okay. Okay. I (am learning to) love LA. For me, Los Angeles is like that neighborhood kid you grew up with, who once upon a time you used to go out of your way to avoid, but now, later in life, has become one of your favorite drinking buddies. I definitely can’t ever see myself living …more…

Asphalt Rainbow: Why Fragrance & Street Art

Blek le Rat "Sleeping Man"

“Art must serve a cause; not a military cause, or political, but a social cause.” – Blek le Rat Since the very beginning of the Asphalt Rainbow project, I have been quite adamant that the purpose of this particular experiment is not to simply add a fragrance component to a street …more…

Stonewall, 45 Years Later

SW45-Featured-Image

Christopher Street is currently playing host to Stonewall 45: Windows Into LGBT History. This Greenwich Village educational exhibition commemorates the 45th Anniversary of the Stonewall Riots: the three-day historic event now heavily regarded as the spark that triggered the rise of the US LGBT rights movement. Over two dozen storefronts stretching …more…

Let’s Talk About Sex (and Fragrance)

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There’s no denying the inseparable bond that exists between sex, desire, and fragrance. The old adage that “sex sells” is not a concept some perfume makers adopt lightly, but is instead a tactic amplified to an almost absurdist extreme (Hello. Vulva the perfume oil anyone?). This constant obsession with sex and fragrance …more…

The Rules of Olfaction

Street-Apple-Stockholm

Olfaction really involves two things: application and experience. We place scent on our bodies AND we seek it out in the world. In today’s audiovisual-centric world, the full beauty of our olfactory senses can easily be overlooked. People tend to inappropriately dismiss fragrance as just another fashion accessory (so for …more…