Christopher Street Pride 2015

Rainbow Umbrella Fairy Pride

The Rainbows are Flying High… It’s Pride week here again in New York City, and it looks set to be another exciting year on Christopher Street. With the Stonewall Inn’s Landmark status hearing on Tuesday morning, and the looming of yet another weighty Supreme Court decision (Obergefell v. Hodges) involving the rights of same-sex couples to marry, expect record numbers to descend upon the streets of the West Village. I’ll be out and …continue…

Happy Fathers’ Day

My Three Sons with Guns

It’s Fathers’ Day. You know, that time once a when you pause, slowly put down your phone, gaze awkwardly across the table at the man who raised you, and sheepishly eke out a “Hey dad… ‘sup?”. Or, were you cursed to have had me as your child, you started off our annual Fathers’ Day rituals by receiving a lot of really strange, self-made “presents” that only a father could love (Beware any mention of “Eat …continue…

Scent Bombs & Other Disruptions

Brooklyn Vietnam Mural

If you’re anything like me, when you hear the word disruption, you probably think of something meant to interfere with your day (i.e. a stalled subway making you late, or a hyperactive child screaming for attention). There is a certain negative bias to the word. However, as I was reminded throughout the time I spent on Asphalt Rainbow, to disrupt isn’t necessarily to wreak havoc on everything around you. You …continue…

Fragrance: The Original Disruptive Art?

Smelling Dasic Fernandez

Street art, graffiti, urban art… this unapologetically disruptive art form goes by many names. Regardless of preferred word (or underlying philosophical beliefs), all terms refer to a disruptive force in action. The desire to disrupt guides the artist from the initial conception stages all the way to installation, a fact that is never lost or undervalued throughout the creative process. This infectious force of energy is not only the inspiration …continue…

Asphalt Rainbow & Street Art Techniques: Stencils

sprayed rose stencil

Part Two in the Asphalt Rainbow series on Street Art Technique & Olfaction takes a closer look at stencil art and the process of translating stencil design into fragrance. Often credited as the earliest known form of public art (the infamous handprints as stencils on cave walls), stencils today continue to have an important creative impact on our world thanks in part to daring outdoor installations by artists like Banksy and Blek le Rat. These compelling (and politically …continue…

Asphalt Rainbow – The Brief

Asphalt Rainbow

Like Christopher Street, the olfactive story of Asphalt Rainbow begins with a look at the fragrance brief: the how’s and why’s that went into crafting the final fragrance. The first rough sketches for the project date back to the fall of 2012. At the time, I was on the precipice of launching the first scent and was consumed by capturing daily life on Christopher Street, shooting photos and video of the West Village day …continue…

Christopher Street Tobacco


One simply cannot discuss the history of the West Village without emphasizing the importance of tobacco. Christopher Street has thick roots buried deep in the old tobacco fields that lay forgotten beneath its current urban visage: a tobacco-laced olfactive narrative that stretches back 400 years to the origins of Greenwich Village and the arrival of the Dutch in New Amsterdam. Farmers, tobacconists, smoke enthusiasts… this is the olfactive story of Christopher Street and …continue…

The Art of Memorable Fragrance Gifting


Holiday Season 2014 is in full swing. When you work in the world of fragrance, two things stand out during this time of year. It begins with the ads. Online, on tv, in print… we are inundated with the latest from big launches, best sellers, and scent classics. Christmas is like the Super Bowl of fragrance sales, with total Nov/Dec purchases for many companies exceeding those made throughout the rest of the year combined. …continue…

Asphalt Rainbow: Why Fragrance & Street Art

Blek le Rat "Sleeping Man"

“Art must serve a cause; not a military cause, or political, but a social cause.” – Blek le Rat Since the very beginning of the Asphalt Rainbow project, I have been quite adamant that the purpose of this particular experiment is not to simply add a fragrance component to a street art piece. That’s not to say that incorporating an olfactive element into existing street art wouldn’t produce interesting results, because it could. However, …continue…

Asphalt Rainbow: Street Art Inspiration (Gallery)

Art for Whom? (Bushwick)

The worlds of scent and graffiti collide in Asphalt Rainbow, the latest from Charenton Macerations. Inside this gallery, you’ll find a series of amazing street art & technique that helped inspired the final Asphalt Rainbow fragrance. Let’s go outside.